The Secrets To Successful Telemarketing – Austin Marketing Consultant Speaks Up

Telemarketing still possesses the punch it did before the FCC’s do-not call registry, according to Texas marketing agencies. As a matter of fact, those same Texas marketing consulting firms will gladly tell you that telemarketing can produce double digit conversion rates as opposed to the single digit rates provided by direct response and other forms of marketing you may employ.

However, to see those kinds of incredible success rates, you must know how to use telemarketing correctly. Austin Texas marketing agencies teach businesses like yours that when employed the right way, telemarketing will boost customer loyalty, generate leads, and increase sales.

The FCC’s do-not call registry frightens most businesses away from telemarketing. For those is doesn’t scare away, it becomes the first obstacle that must be overcome before starting a telemarketing campaign. Texas marketing agencies, Austin consulting firms, and business involved in telemarketing pay to consult the FCC’s do-not call registry. They must consult the registry and scrub their databases clean of do-not call numbers every three months to insure they do not call any consumer listed.

However, using qualified leads gives you one way to avoid consulting the FCC’s do-not call registry of not-interested-no-matter-what Texas consumers. Qualified leads refer to consumers who show interest in the product you sell and consent to a phone call from your company or representative.

Trade shows, direct response mailings, and websites generate qualified leads for you. Austin Texas marketing agencies use practices such as free giveaways, free information, and give free consulting services to generate these leads.

Once you finish consulting the FCC on who can’t be called and compile a legal list of qualified consumers to contact, you want to create a script that sells. Austin Texas marketing consultants and any marketing agency use scripts that determines the length of each call, delivers a consistent message in every call made, and gives the salesperson the tools to deal with any situation or question that arises while in the call.

A precise script that is to the point, overcomes all objections, listens to the prospect, and responds with confidence becomes the script that sells the double digit percentage conversion rates discussed earlier.

Austin Texas marketing consulting agencies emphasize the importance of well-trained telemarketers who possess the skill and motivation to sell. Companies that employ commission-based telemarketers achieve a higher conversion rate than those that pay hourly no matter how may sales the telemarketer makes, if any.

If a telemarketer only receives pay if they sell, they’re going to care if the consumer on the other line buys. They maintain a vested interest. Consulting with an Austin Texas marketing agency or consultant to properly train and motivate your telemarketers gives you the weaponry for sales success.

Naturally, the best form of telemarketing comes from qualified leads gained through other marketing strategies. Consulting with an Austin Texas marketing agency or consultant can help you start a complete marketing strategy using direct response marketing, trade shows, and advertisements that will lead you into a successful telemarketing program and increased sales.